Welcome to the Spotter Brand Guidelines. Inside, you will find the foundational brand elements and visual principles for our partners, both internal and external. Need anything that's not here? Email [brand_marketing@spotter.la](mailto:brand_marketing@spotter.la). # Resources This is your one-stop shop for brand assets including logos, fonts, color, image container, presentation templates and brand boilerplate. ## Logo [Download logo files\ The logo is the primary visual asset for the brand. The uppercase S paired with the lowercase letters gives a sense of authority while maintaining approachability. The notches in ‘t’ and ‘r’ are a subtle nod to the springboard Spotter provides to its partners. spotter logo black spotter logo white ## Font [Download font files\ ### Typeface TWK Lausanne is an approachable sans serif typeface. The open and monoweight letterforms make it easy to read and easy to use. The multiple weights available give the typeface a great amount of flexibility. Font pairings and asymmetric layouts provide structure and hierarchy that is appealing and straightforward. ### Typeface alternative DM Sans is a typeface available through Google Fonts that is a comparable alternative to the brand font TWK Lausanne. This typeface is static as well as variable and can be used in all Google platform products as well as in Adobe Creative Suite. ## Color ### Primary palette This is the primary Spotter color palette. Buttermilk is the most used color. It is the main background used across all platforms and promotional materials with Pepper being the main copy color. Our Primary Accent color, Clementine, is used sparingly throughout layouts; as CTAs, a color bar at the top of a layout, or in another purposeful way. **BUTTERMILK** #FAFAF3 PMS 9224 R250 G250 B243 C1 M1 Y4 K0 **PEPPER** #211F20 PMS 419 R33 G31 B32 C71 M67 Y64 K74 **CLEMENTINE** #FFA70B PMS 137 R255 G167 B11 C0 M43 Y100 K0 ### Secondary palette **CLEMENTINE** #FFA70B PMS 137 R255 G167 B11 C0 M43 Y100 K0 **HONEY** #FFC533 PMS 1225 R255 G193 B0 C0 M13 Y65 K0 **CHARTREUSE** #DBD623 PMS 3965 R219 G214 B35 C18 M5 Y100 K0 **JADE** #08998E PMS 3275 R8 G153 B142 C92 M11 Y55 K0 **PEACH** #FFCA6D PMS 134 R255 G202 B109 C0 M24 Y73 K0 **BUTTER** #FFDE80 PMS 1205 R255 G219 B111 C0 M13 Y65 K0 **LIME** #E9E67B PMS 602 R233 G230 B123 C10 MO Y65 K0 **MINT** #81D3C6 PMS 3245 R129 G211 B198 C50 MO Y30 KO **BLUEBERRY** #3976E2 PMS 2172 R57 G118 B226 C80 M40 YO KO **DRAGONFRUIT** #D854EF PMS 246 R216 G84 B239 C10 M80 YO KO **STRAWBERRY** #F73E3E PMS 1788 R257 G62 B62 CO M95 Y78 KO **SMOKE** #B1AFAA PMS Cool Grey 4 R177 G175 B170 C32 M26 Y30 KO **PERIWINKLE** #7BB1FF PMS 278 R123 G177 B255 C50 M10 YO KO **LILAC** #E898F5 PMS 250 R232 G152 B245 C10 M50 YO KO **ROSE** #FF8F8F PMS 1765 R255 G143 B143 CO M50 Y20 KO **STONE** #DBD8D2 PMS Cool Grey 1 R219 G216 B210 C13 M11Y14 KO ## Image container [Download image container files\ To create an ownable look for visual media, a variable graphic framing device was developed. The frame marries the Creator’s content to the Spotter visual system without altering it from its original intent. The frame, or container, can be applied to still photography, gifs, and full length videos. Each frame shape is created to best fit the content it will contain. The cropped shape of the containers gives images a sense of forward momentum and elevation. ### Single cut There are 3 diagonals the corners can be cropped along. Always use one of the following angles: 25°, 45°, or 65° Only the top left and bottom right corners will be cropped. Each corner will use a different angled cut. Be sure the cut never reaches the horizontal mid-line of the image. ### Double cut “Double Cuts” are an additional frame to be used when the image or layout requires another shape. The same cropping rules apply along with an extra rule: Double Cuts from the top must start with the larger angle. Double Cuts from the bottom always start with the smaller angle. ### Creator profile ### Color-pop frame In the rare case of a fully white or lightly toned image background, there is an option to include a border to help distinguish the frame from the layout background. The Primary Accent Color, Clementine, will be used on top left of the frame. The color-pop on the frame should be used limitedly. Overuse will negatively affect the overall impact of the system. Including Creators’ profile images and information in the Spotter ecosystem is a great way to elevate the collaboration. Using the image container for the Creator profile image is a great way to include them with the brand while paying respect to their unique branding and identity. A simple typographic caption with clear hierarchy finishes the overall look. ## Presentation templates \ \ Google slides](https://drive.google.com/drive/folders/1--vUFj84xv08aWhvi9iG8uLcKPhODvPm) \ \ Download PPT template\ \ ## Backgrounds & banners \ \ LinkedIn headers](https://drive.google.com/uc?export=download&id=1XM5VRU8Gbt5qHqvfbxpfBtnNTF4eCOzV) \ \ Notion header](https://drive.google.com/uc?export=download&id=17Q2q-lhtnWxMWT1Bw67Db1xZ0EV4WEEW) \ \ Google form header](https://drive.google.com/uc?export=download&id=1mCyL2dlW9FiGRYMJ8PnQPm_ZdD6lRDXR) \ \ Zoom/Google meet background](https://drive.google.com/uc?export=download&id=1L6NC9VeP7XgVnPl2PAmd_Y7PzntC4hQm) ## Boilerplate Founded in 2019, Spotter is the most trusted platform fueling the Creator economy. Leveraging software, strategic capital, advanced analytics, and partnerships with brands, Spotter empowers Creators to accelerate their business and unlock their full potential. **Spotter Licensing** offers customized content licensing tailored to the unique needs of each Creator, enabling them to pursue their creative vision without compromise. To date, Spotter has deployed over **$940 million** to Creators, helping them reinvest in their content and achieve unprecedented growth. **Spotter Studio**, the company's innovative AI-powered creative suite, is specifically developed for Creators to research, brainstorm, plan, and package hit videos. From generating attention-grabbing titles and thumbnails to brainstorming new formats and franchises, Spotter Studio equips creators to drive viewership. **Spotter Ads** utilizes data-driven insights and advanced analytics to connect brands with the world’s best Creators. Spotter leverages its deep partnerships with Creators, performance metrics, and Creator's insights to ensure that brands reach the right consumers at scale and drive meaningful engagement. Featuring a premium portfolio generating more than **88 billion monthly watch-time** minutes with 71% on CTV, the Spotter portfolio of long-form content offers a unique scalable solution that is transparent, effective, and brand-safe. For more information about Spotter, please visit [https://spotter.com](/content/?utm_campaign=september_launch&utm_source=pr-newswire&utm_medium=earned-media&utm_content=press-release/index.html) ## Swag Order Form Directly order brand-approved merchandise for your upcoming events through our new Swag Order Form. Please note that all orders require at least 4 weeks' lead time, and each team is responsible for managing their own swag budget. Browse available items in the [Spotter Merch Catalogue](https://www.canva.com/design/DAGdIrCN5ys/sS9xAgzJc0RtK-rZwj3ADQ/view?utm_content=DAGdIrCN5ys&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=hb40cd360b1#1) and select the standard options you need directly in the order form. For custom items, submit your request through the form, and the Brand team will collaborate with you on the item and design. Ready to order? Complete the [Spotter Merch Order Form](https://forms.office.com/Pages/ResponsePage.aspx?id=pUwnHnI-bkaxgwM4kn51bVopX0d9TF5KhWDJsRMVbvVURFNRRlpMSDM2SllVQkM5QzRMOU1HSUNYUS4u) now. .avif)