Spotter: Connect Brands with Top Creators for Real Impact
Powering premium creator entertainment, delivering proven brand impact.
Premium entertainment, real impact.
Creators are redefining TV for today's audiences. Creator-led TV is where it happens. We connect brands with YouTube's most influential long-form creators, unlocking premium inventory at scale, loyal fandoms, and real brand impact.
Creator growth is our mission.
Spotter provides the perfect mix of upfront capital, revenue-share licensing deals, brand partnerships, and community building. It’s how we drive proven, measurable growth for the world’s best creators.
Built for creator growth. Designed for brand opportunity.
We've invested over $1 billion in YouTube's top long-form creators, creating hits with deeply engaged audiences. The result: massive views, loyal fandoms, and real opportunity for brands.
0B+ total monthly views
0% stronger community connectionⓘ
When asked ‘Do you watch YouTube to feel connected to a community?’, Spotter's creator audience scored 140% higher than the general public (who watches YouTube but not Spotter creators).
creators we work with
- Kinigra Deon
- Tiffany La'Ryn
- Faze Rug
- Critical Role
- SV2
- Eli Mack
- Airrack
- Jordan Matter and Salish Matter
- Sam and Colby
- Pierson
- Rebecca Zamolo
- The Try Guys
- Stokes Twins
- EYstreem
- Not Enough Nelsons
- Jesser
- Smokin' and Grillin' with AB
- ROCK SQUAD
- Stromedy
- Brent Rivera
- Alexa Rivera
Featured news & stories
Tubi Debuts New Series ‘Speed’ From Kinigra Deon and Spotter
4 in 5 minutes spent with long-form YouTube creators are on CTVs
YouTube Just Ate TV. It’s Only Getting Started
How YouTube creators are pitching brands on reaching Gen Z with long-term partnerships
Spotter Unveils its First-Ever Spotter Showcase
Mr. Beast Plans Content Expansion as Top YouTube Creators Make Their Pitch to Advertisers
Amazon Invests in Spotter, Which Has Paid Out More Than $940 Million to Creators
Amazon Bets on Creator Economy With Investment in Spotter, Firm Behind MrBeast and Try Guys
Spotter Joins AI Craze With New Creative Tool
A new AI product being tested by top YouTubers like MrBeast scans a creator's catalog to give them fresh video ideas
Spotter’s new AI-driven “brainstorm partner” is getting creators 49% more views
.svg)](https://www.hollywoodreporter.com/business/business-news/mrbeast-amazon-deal-spotter-leadership-1235855702/) Fresh Off MrBeast-Amazon Deal, Creator Economy Firm Spotter Bolsters Leadership
Spotter Exec: 3 Ways AI Will Change the Creator Economy
Spotter and YouTube Partner in Supporting Creator Expansion to Global Audiences